General Propaganda in Disinformation



Wanna hear it from the horse’s mouth?

Posted on 8th August 2008 by the rev

I have been travelling enough to put me way behind on some updates. Truckee and Seattle were awesome…more to come on those points.

The real story is that I will be doing an on air radio interview this Sunday! the Show is called Southwest Blend, and you can tune in right here:

http://www.southwestblend.com/Champagne_Sundays/mix8-10-08.htm

Interview starts at noon MST. If you want to hear me babble on about the TDF and what you will see, do, or can expect, as well as why on earth we are crazy enough to run around the U.S. in the first place…tune in.

It will be like the 700c club, which is way better than the 700 club. We have a c.

Cheers from the road. Keep the rubber side down

What is the Car Swap?

Posted on 24th July 2008 by the rev

WHAT IS THE CAR/BIKE TRADE?
It’s when one fortunate soul hands over their car, title and keys
to the Tour de Fat altar in exchange for a bike. Not just any bike,
a New Belgium, fully-loaded, hand-crafted, Fort Collins-built
commuter bike from Black Sheep Bikes. There’s 11 Tour de Fat stops – surely
one near you – and that’s 11 car/bike trade opportunities.
It’s about weaning yourself off the petroleum teat. It’s about
not paying $4.00+ for a gallon of gas. It’s about rediscovering
the cultural thrill of sustainable transportation.

WHO CAN DO IT?
You! (Maybe). By agreeing to trade your polluting car for a new bike
and committing to sparkle-motion, human-powered transport on stage at
Tour de Fat, you become an inspiration to the congregation and beyond.
Your vehicular cleansing is filmed, as are your car-free trials and
triumphs over the following year, causing thousands to idolize your
efforts and begin commuting by bike (we hope).

HOW DO I ENTER IMMEDIATELY?
Email cwinn@newbelgium.com.
Important!
Please put “I wanna trade my car for a bike in (enter city name here)”
in the subject line. and tell us about why you would so blatantly turn you back on car culture. Tell us about your car…your good times and sad. And tell us about your hopes and fears about trying this.

OR

1. Create a video of two minutes or less with your story, desire to
be car-free and the car you will be trading.
2. Upload it to YouTube.com
3. Email the link to your video to: cwinn@newbelgium.com
Remember to put “I wanna trade my car for a bike in (City Name)” in the
subject line.

WHEN DO I KNOW IF I’M THE CHOSEN ONE?
We will contact one lucky car trader in each city prior to each Tour de Fat show. You must attend the Tour de Fat for which you entered and be on stage in the closing ceremony as we drive your
car away to benefit a nonprofit. And, of course, publicly celebrate your outstanding commitment.

Good luck, Enter early and often!

Car Swappers needed!!!

Posted on 15th July 2008 by the rev

Its not that tough. Really. The thought of living car free for one year can seem daunting I know but hey, its just a car, and its only going to cost you more money to operate that thing…

So, maybe you are the next contestant on the “Bike is Right”…come on down. Tell us about why you are ready to make the swap. Tell us about you car, and include please include a head shot of you and your vehicle, the vin #, mileage, and any other info you think we should know. We also need to know if you’re tall, short, a featherweight or a clydesdale so we can build a bike to suit you should you be the winner. If you like the idea of muscle not motors, this could be your lucky day. We are ready to pick winners, so send us your story!

Don’t be shy. If you don’t apply, you will never be next…